Multiple actions and icons for mobile advertising

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 9111286
APP PUB NO 20090199114A1
SERIAL NO

12361399

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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On a mobile communication device there are many more possible workflows that could be followed given the available functions of that device. These may include, but are not limited to, “click to call”, “click to locate”, “click to SMS”, “click to send a picture”, “click to handle later”, and can be constrained only by the available and accessible functionality of the user's device. A list of actions to be made available associated with an advertisement are provided along with an iconic visual representation of those actions for the user to identify what the resultant workflow will be if they activate the action. The list can be presented as selectable actions within the advertisement, on a sub menu activated by a dedicated device key or assigned softkey, or directly activated by using dedicated device keys or assigned soft keys, or other user-to-device interaction methods.

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First Claim

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Patent Owner(s)

  • QUALCOMM INCORPORATED

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Dickens, Martin C Peterborough, GB 3 219
Lewis, Robert C San Diego, US 9 804
Mandyam, Giridhar D San Diego, US 43 2300

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