Display of user selected advertising content in a digital environment

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United States of America Patent

PATENT NO 9129301
SERIAL NO

11452848

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system and method for placing an advertisement in a digital environment based upon a user's choice, subject to certain predetermined parameters, is disclosed. Through the method, a user is assigned a rating based upon, for example, his performance in a game. A list of advertisements which correspond to that rating is displayed to the user, who may then select a desired advertisement from the list. The selected advertisement is then displayed in the digital environment. Reports may be generated based upon the advertisements selected and the number of selections and/or impressions (e.g., uses or viewings) by the user, which may be sent to advertisers.

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Patent Owner(s)

  • SONY INTERACTIVE ENTERTAINMENT AMERICA LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Poulin, Marty San Diego, US 3 152
van, Datta Glen San Diego, US 50 1515

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11.5 Year Payment $7400.00 $3700.00 $1850.00 Mar 8, 2027
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