System and method for targeting users for content delivery
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United States of America Patent
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Sep 15, 2015
Grant Date -
Aug 4, 2011
app pub date -
Feb 3, 2010
filing date -
Feb 3, 2010
priority date (Note) -
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status (Latency Note)
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Abstract
Methods, systems and computer program products are provided for targeting users for content provision. In one method, the method receives at a server, one or more content objects and one or more ZIP+4 codes as targeting parameters for the one or more content objects. The method retrieves personal information of a plurality of users. The method then identifies one or more of the plurality of users located in geographic areas corresponding to the one or more ZIP+4 codes based, at least in part, on the personal information. Subsequently, the method targets a content object of the one or more content objects to the one or more of the plurality of users based on the identified geographic areas of the users and the ZIP+4 codes associated with corresponding ones of the one or more content objects.
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