System and method for modifying advertisement responsive to EPG information
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United States of America Patent
Stats
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Nov 17, 2015
Grant Date -
Mar 27, 2014
app pub date -
Dec 2, 2013
filing date -
Jul 21, 1997
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.
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Family
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