System and method to merge pay-for-performance advertising models
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United States of America Patent
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Dec 1, 2015
Grant Date -
Aug 17, 2006
app pub date -
Mar 9, 2005
filing date -
Feb 16, 2005
priority date (Note) -
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Abstract
Methods and apparatuses for merging different types of pay for performance advertisements. In one embodiment, a method includes: determining an indicator of potential revenue for a party from price information of a list of entities, which includes first price information for a first type of advertisements and second price information for a second type of advertisements; and sorting the list of entities based at least partially on the indicator of potential revenue. In one embodiment, a method includes: converting price information for an advertisement of a first type to equivalent price information for a second type of advertisements. In one embodiment, a method includes: determining automatically, based on a call bid amount for a pay per call advertisement, a click bid amount for a pay per click advertisement to provide a phone number of the pay per call advertisement.
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