Content overlays in on-demand streaming applications
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United States of America Patent
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Dec 1, 2015
Grant Date -
Jun 17, 2010
app pub date -
Dec 12, 2008
filing date -
Dec 12, 2008
priority date (Note) -
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status (Latency Note)
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Abstract
A personalized content overlay is generated and sent for display to a subscriber. The content overlay may be generated in response to a request by the subscriber, such as a request to watch a program. The content overlay can include personalized information tailored to the subscriber based on subscriber information. The content overlay can also include information obtained from a third party, such as an advertiser, that has a preexisting relationship with the subscriber. The content overlay can include one or more triggers that, when activated by the subscriber, enable interactivity between the subscriber and a third party.
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Family
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