Transcodeless on-the-fly ad insertion
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United States of America Patent
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Jan 19, 2016
Grant Date -
Sep 26, 2013
app pub date -
Mar 19, 2013
filing date -
Mar 28, 2011
priority date (Note) -
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status (Latency Note)
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Abstract
Systems and methods for enabling dynamic advertisement insertion into media files without transcoding are disclosed. The techniques disclosed involve retrieving files of the media and advertisement(s) and converting the files to an MPEG-2 transport stream (MPEG-2 TS) format. The MPEG-2 TS streams are then joined to insert the advertisement at a desired point in the media file. The resulting MPEG-2 TS stream is then converted back to a media file, which can be provided for downloading, or optionally reindexed. Because it does not require transcoding, this process can be performed on-the-fly to provide dynamic insertion of advertisements into media files. Other media file manipulation, including the insertion of non-advertisement media, is contemplated.
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