Increasing the number of advertising impressions in an interactive environment

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United States of America Patent

PATENT NO 9272203
SERIAL NO

13858853

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Increasing a number of advertising impressions in a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets is described. A scene of a portion of the simulated environment is displayed from a camera point of view (camera POV) on a video display. The scene may change as the camera POV changes in response to movement of the camera POV along a camera path during the user's interaction with the simulated environment. Modifying the camera path or a camera field of view can place more of an advertising target within the scene displayed on the video display to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression without the modification.

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Patent Owner(s)

  • SONY INTERACTIVE ENTERTAINMENT AMERICA LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Zalewski, Gary M Oakland, US 184 9766

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