Internet connected household identification for online measurement and dynamic content delivery
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United States of America Patent
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May 3, 2016
Grant Date -
Nov 21, 2013
app pub date -
May 16, 2013
filing date -
May 17, 2012
priority date (Note) -
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Abstract
A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service, whether device activity from the IP address does not exceed a defined activity threshold, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.
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Family
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