Methods and apparatus to determine impressions using distributed demographic information

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 9344343
APP PUB NO 20130097311A1
SERIAL NO

13690915

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Importance

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Abstract

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An example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Geraghty, Kevin Dublin, US 29 1871
Heffernan, Ronan Wesley Chapel, US 49 2006
Kalus, Mark New York, US 25 1861
Mazumdar, Mainak Forest Hills, US 20 1727
Paparo, Ari New York, US 27 1886
Splaine, Steven J Tampa, US 46 1625

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