Providing item information during video playing
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United States of America Patent
Stats
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Jun 28, 2016
Grant Date -
Sep 26, 2013
app pub date -
Mar 26, 2012
filing date -
Mar 26, 2012
priority date (Note) -
In Force
status (Latency Note)
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Abstract
An apparatus capable of, and a method comprising, the steps of: receiving, from a user during a playing of a feature-length movie, a request for item information relating to a product placement depicted within the feature-length movie; identifying a request location that is responsive to the request for item information; searching a plurality of segment definitions to identify a segment definition that is responsive to the request location, a segment definition defines, responsive to a depiction of a product placement, a beginning and an ending of a video segment within the feature-length movie; displaying item information associated with a segment definition that is responsive to the request location; receiving from the user a request for additional item information relating to a displayed item information; and enabling a display of product placement purchase information in response to the request for additional item information.
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