Method and system for real time targeted advertising in a retail environment
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Aug 23, 2016
Grant Date -
Jul 16, 2015
app pub date -
Jan 10, 2014
filing date -
Jan 10, 2014
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method and a system for real time targeted advertising using purchase transaction data and payment card holder activity and location information in a retail environment. The system includes a radio frequency identification (RFID) reader situated in a retail environment. The RFID reader communicates with an RFID tag that is situated on a payment card of a payment card holder to track the payment card holder as the payment card holder walks around in the retail environment. The system also includes a processor configured to select a predictive behavioral model based on payment activities attributable to the payment card holder and payment card holder activity and location in a retail environment, associate the predictive behavioral model with merchant advertising information, and convey the associated information to a merchant to enable the merchant to make a targeted offer to the payment card holder.
First Claim
Family
International Classification(s)
- [Classification Symbol]
- [Patents Count]
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully