Method and apparatus for presenting advertising in content having an emotional context

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United States of America Patent

PATENT NO 9426538
APP PUB NO 20150143404A1
SERIAL NO

14085537

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Abstract

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Aspects of the subject disclosure may include, for example, receiving a media program on a first media channel, detecting a first segment in the media program, where the first segment comprises media content combined with an embedded advertisement, determining a first emotional context from a first analysis of the media content, determining a second emotional context from a second analysis of the embedded advertisement, and detecting an inconsistency between the first emotional context and the second emotional context. Other embodiments are disclosed.

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Patent Owner(s)

Patent OwnerAddress
AT&T INTELLECTUAL PROPERTY I LP675 WEST PEACHTREE STREET ATLANTA GA 30308

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Byers, Simon D Summit, US 26 435

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