Authenticating users for accurate online audience measurement
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United States of America Patent
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Aug 30, 2016
Grant Date -
Jan 30, 2014
app pub date -
Jul 30, 2012
filing date -
Jul 30, 2012
priority date (Note) -
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Abstract
Online entities oftentimes desire to ascertain information about their audience members. To determine information about audience members and their activities, online transactions including information about transactions performed by audience members are collected. One or more audience analysis processes are applied to the online transactions to determine the collection of online transactions performed by a given audience member. With an accurate assignment of online transaction to the audience member, the audience member and associated transactions may be classified as a legitimate or illegitimate.
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