Pixel cluster transit monitoring for detecting click fraud
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United States of America Patent
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Oct 4, 2016
Grant Date -
Mar 31, 2016
app pub date -
Dec 10, 2015
filing date -
Jun 22, 2007
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Detecting click fraud that includes a client device capable of accessing a server hosting a web page containing an advertisement. The client device includes a network interface allowing access to the server and code on the client device. The code accesses and displays a web page containing an advertisement, provides mechanisms (e.g., an applet, an ActiveX control, a plugin, a JavaScript, a browser scripting language, browser extensions, or code native to the browser) associated with each pixel cluster where each mechanism captures information regarding the transit of the pixel cluster by a cursor on the web page, and collects information based on the capturing by each associated mechanism regarding the transit of the pixel cluster by a cursor on the web page.
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