System and method for determining a pupillary response to a multimedia data element
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United States of America Patent
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Oct 11, 2016
Grant Date -
Jun 11, 2015
app pub date -
Feb 13, 2015
filing date -
Oct 26, 2005
priority date (Note) -
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Abstract
A method for determining a pupillary response to a multimedia data element viewed through a user computing device. The method comprises receiving a first image of a viewer's pupil captured prior to display of the MMDE over the user computing device; receiving a second image of a viewer's pupil captured after the display of the MMDE over the user computing device; determining, using the first image and the second image, if the viewer's pupil has been dilated; querying a deep-content-classification system to find a match between at least one concept structure and the at least second image of the user's pupil; upon identification of at least one matching concept, receiving a first set of metadata related to the at least one matching concept structure; determining the viewer's attention to the displayed MMDE respective of the first set of metadata; associating the at least one MMDE with the determined user attention.
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