Systems and methods for planning, executing, and reporting a strategic advertising campaign for television
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Nov 22, 2016
Grant Date -
Apr 28, 2016
app pub date -
May 19, 2015
filing date -
Oct 27, 2014
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.
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