Methods and apparatus for enhanced advertising and promotional delivery in a network

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 9503691
APP PUB NO 20090210899A1
SERIAL NO

12070559

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods and apparatus for enhanced advertising selection and delivery in a communications network. In one embodiment, the network comprises a cable television network, and the methods and apparatus enable a viewer to individually select and view advertisements during real-time broadcast program settings, as well as during “trick mode” operation in recorded program settings. Guess-work associated with skipping commercials via manual fast-forwarding through recorded content is eliminated, and a viewer is presented with several options regarding which advertisements to view and when to view them. In one variant, decoupling of advertising or promotions from a previously recorded program is provided, thus affording the network operator flexibility to insert various advertising content options, or selectively replace dated or expired advertisements, or those having less correlation to a current program content stream. In another variant, advertising or commercial skipping is substantially frustrated by presenting a viewer with several viewing options.

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Patent Owner(s)

  • TIME WARNER CABLE ENTERPRISES LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Lawrence-Apfelbaum, Marc New York, US 4 383
Pfeffer, Howard Reston, US 54 2534
Webb, William Winchester, US 86 1682

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