Marketing campaign application for multiple electronic distribution channels

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United States of America Patent

PATENT NO 9514484
SERIAL NO

13926884

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A system is disclosed for allowing a merchant to create offers for distribution via multiple distribution channels. The distribution channels may include social media networks and location based services. The method may include receiving offer parameters for generating the offer, generating offer data based on the offer parameters and merchant transaction data, and determining data subsets of the offer data for distribution through multiple electronic distribution channels. The systems and methods may include associating a transaction account of the account holder with the offer, monitoring a transaction of the transaction account, comparing with a criterion governing the offer, and generating a report for the merchant. The report may include various metrics of the offer, such as return on investment, tracking information on the number of repeat customers and new customers during an offer period, and may occur approximately real-time with the transaction.

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Patent Owner(s)

  • AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chomsky, Mara K Hoboken, US 4 34
Greenspan, David M Staten Island, US 5 35
Schochet, Randi New York, US 9 175
Vakil, Elizabeth K New York, US 4 34

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