Specific methods that improve the functionality of a location based service system by determining and verifying the branded name of an establishment visited by a user of a wireless device based on approximate geographic location coordinate data received by the system from the wireless device
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United States of America Patent
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Dec 13, 2016
Issued Date -
N/A
app pub date -
Aug 11, 2015
filing date -
Apr 8, 2007
priority date (Note) -
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Abstract
Methods and systems that record the location of a user and transmit targeted content to a user based upon their current and past location information. A network is configured to include a server programmed with a database of targeted content, a database of location information, a database of user information, a database searching algorithm, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The location information is analyzed to determine the routes taken by the user, businesses visited by the user, and other behaviors of the user. Targeted content is sent to the mobile device of the user and whether the user visits the physical locations associated with the targeted content is monitored. Payment systems, phone exchange systems, and other features may also be integrated to provide detailed conversion tracking to content producers and business owners.
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