System and method for exploring new sponsored search listings of uncertain quality
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United States of America Patent
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Jan 31, 2017
Grant Date -
Aug 4, 2011
app pub date -
Feb 4, 2010
filing date -
Feb 4, 2010
priority date (Note) -
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Abstract
According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.
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