Returning a personalized advertisement
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United States of America Patent
Stats
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Feb 28, 2017
Grant Date -
Apr 30, 2009
app pub date -
Dec 11, 2007
filing date -
Oct 24, 2007
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Provided embodiments include a device, apparatus, system, computer program product, and method. A provided method includes receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement. The method also includes acquiring an indication of a characteristic of the general advertisement. The method further includes initiating a selection of a targeted-advertisement by an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information. The method also includes returning an indication of the targeted-advertisement. The method may include analyzing the marketing impact information for an indication of a reaction by the person to the general advertisement.
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