Methods and apparatus to determine impressions using distributed demographic information

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 9596151
APP PUB NO 20140250223A1
SERIAL NO

14192852

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods and apparatus to determine media impressions using distributed demographic information are disclosed. An method includes sending to a client computer, via a processor serving a first internet domain, a response to a first request, the first request sent to the first internet domain and indicative of access to media at the client computer, the response to instruct the client computer to send a second request to an intermediary serving a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, wherein the intermediary is to transmit first data about the second request to a data collection server of an audience measurement entity and second data about the second request to an entity of the second internet domain and logging an impression of the media.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Geraghty, Kevin Dublin, US 29 1871
Heffernan, Ronan Wesley Chapel, US 49 2006
Kalus, Mark New York, US 25 1861
Mazumdar, Mainak Forest Hills, US 20 1727
Paparo, Ari New York, US 27 1886
Splaine, Steven John Tampa, US 10 533

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