Determining audience state or interest using passive sensor data

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United States of America Patent

PATENT NO 9628844
SERIAL NO

14815321

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Abstract

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This document describes techniques and apparatuses for determining an audience's state or interest using passive sensor data. The techniques receive sensor data that measures an audience during presentation of a media program. The techniques, based on this sensor data, then determine a state or interest of the audience members during the media program.

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Patent Owner(s)

  • MICROSOFT TECHNOLOGY LICENSING, LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Conrad, Michael J Monroe, US 44 1092
Hulten, Geoffrey J Lynnwood, US 41 2488
Krum, Kyle J Sammamish, US 13 949
Mendhro, Umaimah A San Francisco, US 11 483
Remington, Darren B Sammamish, US 24 3740

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