Marketing channel selection on an individual recipient basis

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United States of America Patent

PATENT NO 9641682
APP PUB NO 20160337520A1
SERIAL NO

14711694

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Abstract

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An approach is provided for selecting a telecommunications channel. In the approach, recipient attributes that correspond to an intended recipient are identified and current environment settings are retrieved. Predefined channel expression rules are then executed, with the channel expression rules utilizing the recipient attributes and the current environment settings as inputs to the rules. The execution of the channel expression rules results in the identification of a best telecommunications channel. A message is then transmitted to the intended recipient over the identified best telecommunications channel.

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Patent Owner(s)

  • INTERNATIONAL BUSINESS MACHINES CORPORATION

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Konigsberg, Paul B Sudbury, US 1 1
Zhu, Shaochun Lexington, US 1 1

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