System and method for matching advertisements to multimedia content elements

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United States of America Patent

PATENT NO 9652785
APP PUB NO 20160005085A1
SERIAL NO

14856981

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Abstract

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A system and method for matching an advertisement item to a multimedia content element. The method comprises: extracting at least one multimedia content element from a personalized multimedia content channel, the personalized multimedia content channel having at least one user, wherein multimedia content elements in the personalized multimedia content channel are customized for each user; generating at least one signature of the at least one multimedia content element; searching for at least one advertisement item respective of the at least one generated signature; and causing a display of the at least one advertisement item within a display area of a user node associated with a user of the personalized multimedia content channel.

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Patent Owner(s)

  • CORTICA, LTD.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Odinaev, Karina New York, US 226 2209
Raichelgauz, Igal New York, US 280 3283
Zeevi, Yehoshua Y Haifa, IL 185 3640

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