Systems and methods for tailoring marketing

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United States of America Patent

PATENT NO 9665874
SERIAL NO

13794145

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The systems and methods may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. A collaborative filtering algorithm may receive as an input a transaction history associated with the consumer, a demographic of the consumer, a consumer profile, a type of transaction account, a transaction account associated with the consumer, a period of time that the consumer has held a transaction account, a size of wallet, and/or a share of wallet. The method may further comprise generating a ranked list of items based upon consumer relevance values, transmitting a ranked list of items to a consumer, and/or re-ranking a ranked list of items based upon a merchant goal.

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Patent Owner(s)

  • AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chau, Lee New York, US 15 165
Fischer, Terrence New York, US 21 341
Mavromatis, Anthony Brooklyn, US 16 108
Varadachary, Venkat New York, US 37 362
Wang, Michael New York, US 138 1551

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