Systems and methods to provide real-time offers via a cooperative database
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United States of America Patent
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Jun 13, 2017
Grant Date -
Mar 15, 2012
app pub date -
Sep 2, 2011
filing date -
Sep 3, 2010
priority date (Note) -
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status (Latency Note)
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Abstract
In one aspect, a computing apparatus is configured to: store transaction data recording transactions processed by a transaction handler; organize third party data according to community, where the third party data includes first data received from a first plurality of entities of a first community and second data received from a second plurality of entities of a second community; and responsive to a request from a merchant in the second community, present an offer of the merchant in the second community to users identified via the transaction data and the first data received from the first plurality of entities of the first community. In one embodiment, the first data provides permission from the merchant in the first community to allow the merchant in the second community to use intelligence information of the first community to identify users for targeting offers from the merchant in the second community.
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