Automatically generating an optimal marketing strategy for improving cross sales and upsales of items
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United States of America Patent
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Jun 20, 2017
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N/A
app pub date -
Sep 27, 2007
filing date -
Apr 3, 2007
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Abstract
A computer implemented method, apparatus, and computer usable program product for generating an optimized marketing strategy for improving sales. The process parses event data to identify patterns of events associated with a selection of a selected item by each customer in a plurality of customers and selection of at least one item in a set of items related to the selected item. The process identifies events in the patterns of events that result in a purchase of at least one item in the set of related items by the customers to form optimized events. The process then generates a marketing strategy using the optimized events. The marketing strategy comprises a set of strategies for increasing purchases of items in the set of related items by the customers.
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