Methods and apparatus to monitor media presentations

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 9697533
APP PUB NO 20140317114A1
SERIAL NO

13963737

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example apparatus includes a software development kit provider to provide a software development kit to enable an application developer to create an application developer to create a monitoring enabled application. The example apparatus further includes a monitoring data receiver to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a media identifier and at least one of a device identifier or a user identifier. The example apparatus further includes a data store to store the collected data, and a database proprietor interface to request demographic information from a database proprietor, the database proprietor interface to store the demographic information in association with the media identifier in the data store.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Alla, Madhusudhan Reddy Allen, US 42 553
Ramaswamy, Arun Tampa, US 247 9506

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