Contextual advertising techniques for implemented at mobile devices

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United States of America Patent

PATENT NO 9710818
SERIAL NO

12295854

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Abstract

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Various techniques are disclosed for delivering contextual advertising information to end users of a data network via a mobile device. At least one operation may be initiated to determine the features, capabilities and/or services supported at an identified mobile device. A first contextual advertising delivery technique may be implemented in response to a determination that a first type of functionality is supported at the identified mobile device. A second contextual advertising delivery technique may be implemented in response to a determination that the first type of functionality is not supported at the identified mobile device.

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Patent Owner(s)

Patent OwnerAddress
AMOBEE INC950 TOWER LANE SUITE 2000 FOSTER CITY CA 94404

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Brickner, Itai Tel Aviv, IL 15 1527
Henkin, Assaf Tel Aviv, IL 20 1988
Shaham, Yoav Raanana, IL 19 1967

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