Identifying and assigning metrics to influential user generated content

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United States of America Patent

PATENT NO 9762428
SERIAL NO

13739950

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Techniques for collecting data indicative of one or more browsing behaviors (e.g., completing a transaction on a website) are described. User generated content (UGC) that affects user behavior may be identified, such as product reviews that, if read by a user, are statistically more likely to cause that user to make a purchase. A metric may be assigned to particular user generated content, where the metric indicates an extent to which the particular user generated content is associated with a particular browsing behavior. Based on the assigned metric, particular UGC may be included in a web page. For example, the product review that is most likely to cause a user to make a purchase may be placed in a prominent location on a web page in order to increase sales and revenue. Browsing behaviors may be positive or negatively associated, and metrics assigned to UGC may be based on visibility.

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Patent Owner(s)

  • BAZAARVOICE, INC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chen, Andrew Austin, US 73 944
Eastham, Garrett Austin, US 6 43
Wong, Oliver Austin, US 1 19

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Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
11.5 Year Payment $7400.00 $3700.00 $1850.00 Mar 12, 2029
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