Category predictions for user behavior

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United States of America Patent

PATENT NO 9767417
SERIAL NO

14303516

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Abstract

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Techniques for providing category predictions may be provided. For example, a process may attempt to improve a user experience when the user provides a search query. The process can predict the category associated with the search query, even when the category is not a keyword in the search query. Once the category is determined, data may be provided for the particular category, including data that enables an adjustment of a user experience. For example, when the category is apparel, the user experience may include an image-heavy layout and, when the category is books, the user experience may provide more text.

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Patent Owner(s)

Patent OwnerAddress
AMAZON TECHNOLOGIES INCPO BOX 81226 SEATTLE WA 98108-1226

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hoover, Thomas Jay Seattle, US 28 336

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