Video efficacy measurement

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United States of America Patent

PATENT NO 9769523
APP PUB NO 20140344842A1
SERIAL NO

14454535

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Techniques and mechanisms are described herein for facilitating the detection of user responses to media content. According to various embodiments, movement data associated with a presentation of a media content item may be received from a client device. The received movement data may then be compared with movement calibration information to create media content response data that indicates a user response to the media content item. The movement calibration information may correlate movement data with user responses to the presented media content item.

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Patent Owner(s)

Patent OwnerAddress
ADEIA MEDIA HOLDINGS LLC3025 ORCHARD PARKWAY SAN JOSE CA 95134

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Yeh, James Berkeley, US 16 340

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11.5 Year Payment $7400.00 $3700.00 $1850.00 Mar 19, 2029
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