System and method for targeted marketing and consumer resource management

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United States of America Patent

PATENT NO 9785962
SERIAL NO

13833817

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems and methods are provided for providing targeted marketing to goods and services provides and consumer resource management services to consumers. An example system and method for targeted marketing comprises collecting transaction data from point-of-sale (POS) terminals and using a consumer identifier in the transaction data to access stored information about the consumer. This information may be used to target offers and advertisement to the consumer. In an example system for consumer resource management, a consumer may configure a consumer account on the enterprise infrastructure via a web-site. The consumer may use the consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.

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Patent Owner(s)

  • BLACKHAWK NETWORK, INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Mathe, Jennifer K Irvine, US 16 289
Nguyen, Khahn Lake Forest, US 8 142
Roberts, Mark E Santa Monica, US 29 409

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