Use of messages in or associated with program signal streams by set-top terminals

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United States of America Patent

PATENT NO 9788023
APP PUB NO 20160219315A1
SERIAL NO

15090204

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Methods of operating a communications system comprise, in one example, inserting advertising in a program stream by a receiving device based, at least in part, on an encrypted segmentation message embedded in the program steam. The at least one segmentation message defines an expanse of the program stream to receive the advertising. At least one embedded decoy message is included in the program stream, as well. In one example the receiving device, which may be a set-top terminal, for example, is coupled to a display device, such as a television, at a user location. A method of operating a receiving device coupled to a display device at a user location is also disclosed, comprising programming the receiving device to record a program and recording the program based, at least in part, on at least one segmentation message in a program stream. Systems are disclosed, as well.

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First Claim

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Patent Owner(s)

  • TIME WARNER CABLE ENTERPRISES LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Carlucci, John B Boulder, US 49 4939
DeHart, Michael L Lilburn, US 5 220

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