Attribution of household viewership information to individuals
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United States of America Patent
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Oct 24, 2017
Grant Date -
Sep 15, 2016
app pub date -
Mar 9, 2016
filing date -
Mar 9, 2015
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A system and method for the assignment of person-level viewership. The system receives viewership information describing the viewing of video content at a household. The system additionally receives demographic information for that household, including the numbers of persons associated with the household. For each combination of viewers, the system calculates the probability that the viewers viewed the content based on the demographic attributes of those viewers and the probabilities that individuals sharing those attributes would view the content. The system then attributes the viewing information to one or more persons from the household based on the calculated probabilities. The system additionally updates the probabilities that individuals having different demographic attributes would view the content based on the selection of persons.
First Claim
Family
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