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United States of America Patent
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Oct 31, 2017
Issued Date -
N/A
app pub date -
Jan 17, 2012
filing date -
Jan 17, 2012
priority date (Note) -
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Abstract
Methods, systems, and computer-readable media for determining the visibility of downloaded objects, such as electronic advertisements, on a client device screen comprise consulting one or more draw-count properties associated with the advertisement, such as screen-draw-count, window-draw-count, or document-draw-count properties; and determining whether the advertisement was likely visible based on the one or more draw-count properties. A plurality of objects, such as transparent pixel images may also be placed on or around the advertisement and their draw-counts compared. If only some of the transparent pixel images have non-zero draw-counts, then it may be inferred that only a portion of the advertisement was visible on the client device screen.
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