Methods and apparatus to detect spillover

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United States of America Patent

PATENT NO 9848222
SERIAL NO

14920314

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Abstract

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Methods and apparatus to improve the accuracy of crediting media exposure through detecting reverberation indicative of spillover. Example disclosed methods involve determining periods of loudness in media presented by a media presentation device, and identifying a quantity of the periods of loudness that satisfy a duration threshold. Disclosed example methods also involve calculating a ratio by dividing the quantity of the periods of loudness that satisfy the duration threshold by a total number of periods of loudness in the media. Disclosed example methods also involve marking the media as usable to credit a media exposure if the ratio satisfies a loud threshold.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Lee, Morris Palm Harbor, US 84 3105

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