Projecting person-level viewership from household-level tuning events
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United States of America Patent
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Dec 19, 2017
Grant Date -
Aug 25, 2016
app pub date -
Feb 20, 2015
filing date -
Feb 20, 2015
priority date (Note) -
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Abstract
The present disclosure describes techniques for projecting person-level viewership from household-level tuning events. One example method includes accessing tuning data representing television tuning events associated with particular households; accessing panelist viewing data representing television viewing events associated with panelists; and for at least one tuning event represented by the tuning data: accessing household member data associated with the tuning event; determining a member minutes value associated with each individual member of the particular household for the tuning event; and determining a fractional viewership value for each individual member of the particular household associated with the tuning event.
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Family
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