Methods and apparatus to de-duplicate impression information

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United States of America Patent

PATENT NO 9852163
SERIAL NO

14261082

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Abstract

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Methods and apparatus to de-duplicate impression information are disclosed. An example method to de-duplicate media impression information includes determining an overlap between cookies of a first database proprietor and cookies of a second database proprietor on client computers; determining duplicate impression information based on first impression information associated with the first database proprietor, second impression information associated with the second database proprietor, and the overlap; and determining unduplicated impression information based on the duplicate impression information, the first impression information, and the second impression information.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Srivastava, Seema Varma Sunnyvale, US 12 668
Toupet, Antonia Sunnyvale, US 18 387
Yi, Peng Fei Shanghai, CN 12 337

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