Expected activity of a user

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United States of America Patent

PATENT NO 9852452
SERIAL NO

14701824

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Importance

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Abstract

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Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for serving content to a user. A method includes: receiving a request for content from a user, the content to be displayed in a slot associated with an online resource; determining an expected activity score for the user based at least in part on one or more criteria associated with a context of presenting the online resource to the user; comparing the expected activity score for the user to a threshold; selecting one or more content items to serve to the user based at least in part on the comparison; and serving the selected content items to the user responsive to the request.

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First Claim

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Patent Owner(s)

  • GOOGLE LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Lin, Dong Mountain View, US 72 375
Ponnekanti, Shankar R Mountain View, US 10 49

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