Determining better ad selection, scoring, and/or presentation techniques

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United States of America Patent

PATENT NO 9858590
SERIAL NO

10748744

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Abstract

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Different ad selection techniques may be evaluated and compared by (i) combining ads generated using at least two different techniques and (ii) determining performance statistics of these combined (e.g., interleaved) advertising serves over time. The relative performance of the different techniques can then be determined. These principles can also be used to gauge different ad scoring techniques. These principles can also be used to gauge different ad rendering techniques.

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Patent Owner(s)

  • GOOGLE LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Dean, Jeffrey A Palo Alto, US 93 4883
Harik, Georges R Mountain View, US 41 4164
Shazeer, Noam Palo Alto, US 27 1121
Tong, Simon Mountain View, US 110 2867

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