Demographic attribution of household viewing events
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United States of America Patent
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Jan 9, 2018
Issued Date -
N/A
app pub date -
Jun 1, 2016
filing date -
Nov 6, 2012
priority date (Note) -
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status (Latency Note)
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Abstract
Tuning data representing a television viewing event associated with a particular household is accessed. Household member data representing information on individual members of the particular household is accessed. Viewing profile data representing information on individual members of other households regarding viewership by the individual members of the other households is accessed. Fractional viewership values for the individual members of the particular household are determined based on the tuning data, the household member data, and the viewing profile data. Household viewership data is determined based on the fractional viewership values.
First Claim
Family
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