Augmented view of advertisements

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 9880386
APP PUB NO 20140126066A1
SERIAL NO

14150983

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A head-mounted display (HMD) provides an augmented view of advertisements to an HMD wearer. In some embodiments, when an advertisement is within an HMD wearer's field of view, the HMD may augment the HMD wearer's view of the advertisement to provide additional information and/or to personalize the advertisement to the HMD wearer. In other embodiments, when an advertisement is within an HMD wearer's field of view, the HMD may augment the HMD wearer's view of the advertisement to remove the advertisement from the HMD wearer's view or to replace the content of the advertisement with non-advertising content.

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Patent Owner(s)

  • MICROSOFT TECHNOLOGY LICENSING, LLC

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Clavin, John Seattle, US 47 4229
Tedesco, Megan Lesley Sammamish, US 13 614
Wigdor, Daniel John Littleton, US 8 386

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