Selecting supplemental content for inclusion in a search results page
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United States of America Patent
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Jan 30, 2018
Issued Date -
N/A
app pub date -
May 11, 2016
filing date -
Dec 3, 2013
priority date (Note) -
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status (Latency Note)
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Abstract
Disclosed are various embodiments that involve selecting supplemental content to be included with search results in a network page. At least one search result is generated by executing a search based at least in part on relevance to a search query. Supplemental content is selected based at least in part upon relevance to the search query without regard to the at least one search result. A subset of the supplemental content is selected in response to determining that the subset is permitted to be presented together in a search results page as defined by at least one compatibility rule. The search results page is generated to include the subset of the supplemental content and the search results.
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