Systems and methods for tailoring marketing

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United States of America Patent

PATENT NO 9881309
SERIAL NO

13794374

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The systems and methods described herein may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. A collaborative filtering algorithm may receive as an input at least one of: a transaction history associated with the consumer, a demographic of the consumer, a consumer profile, a type of transaction account, a transaction account associated with the consumer, a period of time that the consumer has held a transaction account, a size of wallet, a share of wallet, and/or the like.

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Patent Owner(s)

  • AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chau, Lee New York, US 15 165
Fischer, Terrence New York, US 21 342
Mavromatis, Anthony Brooklyn, US 16 108
Smith, Andrew K Hoboken, US 5 196
Varadachary, Venkat New York, US 37 362
Yuan, Henry New York, US 4 175

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