Techniques for applying long term metrics to multivariate testing
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United States of America Patent
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Feb 27, 2018
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app pub date -
Apr 15, 2016
filing date -
Mar 13, 2013
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Abstract
Embodiments provide techniques for testing a plurality of variations of a user experience on a subscription-based online site, where each of the plurality of variations is distinct from other variations in the plurality of variations. Each of a plurality of users is assigned to one of the plurality of variations. For each of a plurality of user requests received during a predetermined window of time, embodiments determine one of the plurality of variations for use in processing the user request, based on a user associated with the user request, and process the respective user request using the determined variation. Long-term user metric information relating to subscription services for the subscription-based online site is determined, with respect to the plurality of users. Embodiments then rate at least one of the plurality of variations, based on the determined long-term user metric information.
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