Methods and apparatus to collect distributed user information for media impressions and search terms

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United States of America Patent

PATENT NO 9912482
SERIAL NO

14959990

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Disclosed examples involve obtaining encrypted identifiers identifying at least one of a device or a user of the device, sending respective ones of the encrypted identifiers to corresponding database proprietors, receiving user information corresponding to the respective ones of the encrypted identifiers from the corresponding database proprietors, and associating the user information with at least one of a search term collected at the device or a media impression logged for media presented at the device.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Alla, Madhusudhan Reddy Allen, US 42 553
Burbank, John R New York, US 17 304

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