Method and system for providing network based target advertising and encapsulation

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United States of America Patent

PATENT NO 9916597
SERIAL NO

14018111

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Abstract

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A telecommunication system implements a method for providing a targeted on-line advertisement to a user accessing a content provider node of the system. An ad is requested from a user node. A content provider is identified at a right of first refusal ad service based on the ad request. At least one demographic corresponding to the user node is determined. Whether an ad corresponds to the determined demographic is determined. A default ad service is determined based on the content provider. The ad request is passed to a default ad service. Retrieved content is processed.

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Patent Owner(s)

  • DIZPERSION CORPORATION

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Carswell, Ian B Chicago, US 29 3712
Nicholas, Frank C Glenview, US 31 3890

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